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Phoenix Games Ahead of it's Time
With a small elite team of 6 people specializing in licensing, marketing and publishing of value priced games,
development and manufacturing are bundled through outsourcing and collaboration. This approach suppresses our
fixed costs and enables a revolutionary low price strategy.
We boast the shortest time required from development to product release in the industry. Ordinarily the average
development period for a game is 18 months, whereas Phoenix need a mere 3-5 months. With integrated standards
in production and packaging it is now possible to realize low costs through stabilization of variable costs
and suppression of fixed costs. In the case of fixed costs we are suppressing development costs per product unit
by maximizing the sales volume through a low cost strategy and also both diminishing advertising and
promotional costs and maximizing operating profits by securing a dependable fan base through an identifying
packaging of a series.
With long-term strategic partners based all over the world, Phoenix Games (Holland) B.V. is perfectly situated to be able to
recognise and effectively work with the challenges of price policy, competition, languages, region
accessibility and most importantly, to ensure a profitable relationship with its distribution partners.
Phoenix Games (Holland) B.V. has become the leading European publisher for Value Priced Games.
To this end Phoenix has adopted for PS2, DS, Wii & PC formats, a completely different approach to product
publishing and distribution. Phoenix aim is to bring quality product to the market at remarkable prices, thus
maximising sales for the developers.
Sony PS2, Nintendo DS & Nintendo Wii
The complete collection of premium budget product on these fast moving formats will be successfully sold
through the many thousands of retail outlets offering quick turnover consumer goods where the general public
does its everyday convenience shopping. Such as 24 hour stores, Newsagents, Garage Shops etc. marketing the
ranges through these diverse outlets means they will get high exposure and this will result in high sales
levels. Although the ranges will be sold at low retail prices, they will not be short on quality.
The retail price points are incredibly competitive considering the quality of the content. This, together
with eye catching packaging represents exceptional value for money.
All product packaging and manuals will be available in 6 different languages : English, French, German,
Italian, Portuguese and Spanish, a further feature to ensure international success.
PC CD Rom Budget Range
Potential sales volume of software at this price point justifies the launch of this ground breaking product
range. Never before has a large selection of PC CD-ROMs for Windows XP, 2000 and Vista been available at such a
low price. Studies show that the PC games market is now sufficiently mature to make this kind of budget range
commercially viable and Phoenix has been rapidly acquiring quality content to include in this range. Phoenix
is leading the way with budget products for the newer PC operating systems.
How does Phoenix do it ?
Software Publishers are committing ever greater resources to an ever diminishing number of product releases.
In commercial terms it is seem to be more prudent to invest money in the next Tomb Raider sequel than it is
to invest in some new and speculative venture. Major corporations are solely geared to money making and
sometimes lose grip of the nature of the creative enterprise in which they are engaged. The creators of
original products are usually independent development companies that have a creative dream. Commercial
success is important, but the product comes first and developers live or die by the quality of the product
they create. More and more, the smaller developers are being taken over by large companies and there tends
to be a vacuum between people who want to get involved in the games industry and people working on commercial
products. The smaller developers have less chance to get their original new product to the market. This is
the main strategy adopted by Phoenix, to give the smaller publishers their opportunity to launch their
products at retail, with a high degree of success already assured.
WELCOME TO THE WORLD OF PHOENIX - VALUE FOR MONEY GAMES
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